WHY PLATINUM’

The process of purchasing the perfect engagement ring and your wedding bands, comes with a variety of options and decisions that must be made. Your choice in metal is one of the most important. You want to choose a metal that is as strong and as precious as your love- which is why we strongly recommend platinum.

But why platinum? For one, this precious metal is the highest quality and the most durable metal. With that comes a very low maintenance routine for the upkeep of your platinum jewelry. The durability and sturdiness ensures that it will not fade or change color over time. The density also makes platinum a popular choice for settings, because it provides security and better protection of diamonds and gemstones.

As for appearance, platinum is naturally a white metal, so the shimmer and smooth polish beautifully compliments the sparkle of diamonds. Despite its strength, the metal can still become scratched. However, the scratches that occur on a platinum ring will create a natural patina. This look can actually appeal to some, because it makes the brilliance of the diamond more noticeable. Regardless, a quick cleaning will have your platinum piece looking brand new.

Platinum is also hypoallergenic due to its purity, thus being the perfect choice for those with sensitive skin. Other metals, such as white gold, can sometimes contain a mixture of other metals, which could potentially trigger an allergic reaction.

Lastly, platinum is remarkably pliable, allowing for more unique and intricate designs. This also guarantees that if your ring is ever dented, it can be reshaped without loss of the metal.

We at BENARI strongly believe that platinum is the premiere choice for your engagement ring and wedding bands. Visit our events page, for details on Tacori’s ’Spring into Platinum? event, where you can earn $500 towards your next Tacori platinum purchase!